Privacy Policy
Last Updated: August 2026
Grand Canyon Journeys, operated by GCJ LLC (“Grand Canyon Journeys,” “GCJ,” “we,” “us,” or “our”), respects the privacy of our guests and website visitors. This Privacy Policy explains how we collect, use, and protect information when you visit GrandCanyonJourneys.com, contact us, request information, or make a reservation.
Information We Collect
We may collect personal information that you voluntarily provide when you contact us, request information, communicate with us, or book a tour. Depending on your interaction with us, this information may include:
- Name
- Email address
- Telephone number
- Hotel or pickup location
- Tour and reservation details
- Number of guests
- Information relevant to planning or providing your tour, such as dietary needs, ages of participants, mobility or accessibility needs, and other special requests
- Communications you send to us by email, telephone, website forms, WhatsApp, or other communication methods
We only ask for information reasonably necessary to communicate with you, arrange your reservation, and provide your tour.
Reservations and Payment Information
Online reservations and payment processing are provided through Checkfront, a third-party reservation platform. When you make an online reservation, payment information such as your credit or debit card details is processed through the applicable third-party payment and reservation systems.
Grand Canyon Journeys does not store your full credit-card number on this website. Information submitted through Checkfront is also subject to Checkfront’s own privacy and security practices.
How We Use Your Information
We may use the information we collect to:
- Process and manage tour reservations
- Communicate with you before, during, or after your tour
- Coordinate hotel pickup and tour logistics
- Respond to questions and requests
- Accommodate reasonable guest needs and special requests
- Provide customer service
- Send reservation-related communications
- Request feedback following your experience
- Send a reminder or invitation to leave a review on platforms such as Google or Tripadvisor
- Maintain and improve our website and services
- Measure website performance and advertising effectiveness
- Detect or prevent misuse, fraud, or security problems
- Meet applicable legal, accounting, tax, or regulatory requirements
We may contact guests regarding their reservation, tour arrangements, customer service matters and, following their experience, to request feedback or invite them to leave a review.
Google Analytics, Google Ads and Website Measurement
Grand Canyon Journeys uses Google Analytics (GA4), Google Ads and Google Tag Manager to understand how visitors use our website, measure website performance, understand how visitors reach our site, and measure the effectiveness of our advertising. These technologies may collect information such as browser and device information, approximate location derived from an IP address, pages visited, referring websites or advertising sources, interactions with the website, and conversion-related activity. Google and its services may use cookies and similar technologies in connection with these services. Information collected through Google services is also subject to Google’s applicable privacy practices and controls.
Cookies and Similar Technologies
Our website and third-party services used by the website may use cookies and similar technologies to operate website features, understand website usage, measure advertising performance and improve the visitor experience. Some of these technologies are provided by third parties. Visitors may be able to manage or block cookies through their browser settings and other available privacy controls. Disabling certain technologies may affect some website functionality.
Review Requests
After your tour, Grand Canyon Journeys may contact you to ask about your experience or invite you to leave a review. This may include a reminder or link to review Grand Canyon Journeys on services such as Google or Tripadvisor. We do not require guests to leave a review.
Sharing of Personal Information
Grand Canyon Journeys does not sell your personal information. We may share information with service providers when reasonably necessary to operate our business, provide your tour, process reservations, communicate with guests, operate our website, measure advertising performance, or comply with legal requirements.
These providers may include reservation and payment providers, website and hosting services, analytics and advertising providers, communication services, and other businesses necessary to provide our services.
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, protect our guests or others, or investigate suspected fraud or misuse.
Third-Party Websites and Services
Our website contains links to and integrations with third-party websites and services, including reservation platforms, review platforms, social-media services, mapping services, and other travel-related resources. Once you interact with a third-party service, its privacy practices may apply.
Grand Canyon Journeys does not control the privacy practices of independent third-party websites and encourages visitors to review their privacy policies when appropriate.
Data Security
We take reasonable administrative and technical measures intended to protect personal information in our possession. However, no website, electronic communication, or internet-based storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing tours, maintaining business and accounting records, resolving disputes, complying with legal obligations, and protecting legitimate business interests. Information that is no longer reasonably required may be deleted or anonymized when appropriate.
Children’s Privacy
Our tours may include children traveling with parents, guardians, or other responsible adults. Our website is not intended to collect personal information directly from children without the involvement of a parent or guardian. If you believe a child has provided personal information directly to us inappropriately, please contact us.
Your Privacy Choices
You may contact Grand Canyon Journeys to ask questions about personal information you have provided to us or to request that we correct or delete information where reasonably possible and where retention is not otherwise required by law or legitimate business needs. You may also control certain cookies and tracking technologies through your browser or other available privacy controls.
United States and International Visitors
Grand Canyon Journeys is an Arizona-based tour operator in the United States. If you access our website or provide information from outside the United States, your information may be processed or stored in the United States or through service providers operating in other jurisdictions.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time as our website, technology, services, or legal requirements change. When material changes are made, we may update the “Last Updated” date shown at the top of this page.
Contact Grand Canyon Journeys
Questions or requests concerning this Privacy Policy may be directed to:
Grand Canyon Journeys / GCJ LLC
Sedona, Arizona 86336
Phone: 520-921-0000
Email: chris@grandcanyonjourneys.com